Paid Search Marketing
As your fractional CMO, I will advise you on the most effective srrategy for driving bottom-of-the-funnel conversions on the most heavily used search engines. Combining extensive experience in pay-per-click advertising along with your business's unique goals, I will create a strategy to help you achieve your desired return on ad spend.
Creating Your Personal PPC Roadmap
I leverage my extensive experience in both organic and paid search engine marketing to provide you with a strategic roadmap toward achieving your paid search advertising goals. Whether you are seeking to generate awareness or increase conversions, I will start with your most desired outcome and reverse-engineer a strategy tailored to your specific needs.
Expert Implementation
Are you struggling to launch your paid search strategy in-house? If so, I will help you both create and implement the strategy that you need to reach your goals. I work with teams of certified experts to help drive elite and scalable performance for your business.
Data-Driven Performance
I am constantly monitoring your competitors to identify new opportunities. This allows you to continue elevating your campaigns while establishing your business as a leader in your industry and/or local market.
What You Can Target with PPC
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Local Service Ads - Only pay when utilizing a local service ads campaign
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Customer List Retargeting - Deliver your ads to previous customers.
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Optimized Conversion Rates - Optimize the full conversion funnel to target users at all phases of the customer journey.
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Google Map Ads - We link your client’s GMB profile to their ad campaign which allows for running highly localized campaigns.
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Remarketing - Retarget users who’ve recently visited your website.
PAID SEARCH MARKETING FAQ
What Are Local Service Ads?
Local Serice Ads appear when a customer searches for services that your client’s business provides. With this format, you only pay when a potential customer calls your business.
How Much Should I Spend on a Campaign?
Google provides estimation tools to help you best determine your budget strategy for target keywords. Before launching your campaign, I will perform an in-depth analysis of your competitive landscape and recommend a data-backed budget that will allow you to compete effectively for your desired keywords.
Do People Really Click Paid Search Ads
Yes! In 2019, Google generated nearly 100 billion dollars in ad revenue from search advertisements. These ads are highly engaged with on a consistent basis.