Targeted Email Marketing
Go beyond standard email campaigns with highly sophisticated targeting capabilities. Reach audience members at their inbox and maximize conversion potential.
Stand Out Where it Counts
Have you found it frustrating when a digital marketing campaign fails to drive the results you’re expecting? With targeted email marketing, you can put the stress to rest. Our email specialists can offer a guaranteed minimum 10% open rate and 2% click rate. This allows you to better forecast campaign expectations.
Combining the reach of email, the power of targeting, and a holistic suite of digital solutions, our campaigns are designed to drive the best possible KPIs for your business. Our team’s strategy is built on three primary tried-and-true tactics:
Remarketing Drops
With email marketing, frequency is everything. Remarketing drops allow our team to deploy a second automatic email to targeted inboxes. Depending on your goals, we can remarket to openers, non-openers, clickers, and non-clickers alike. If they received the first email, they can be retargeted for the second!
Email Suppression
With suppression strategies, you can decide to not target certain users. This helps better control the flow of sent messages to only recipients you want to actually reach.
Matchbacks
Matchbacks are the true targeted email marketing powerhouse and are great for measuring ROI and ROAS. We will use matchbacks to match your current customers with those who have received your email. If your CRM system is currently tracking revenue generated from your email lists, we can also determine the actual revenue generated by the ones we send for you!
TARGETED EMAIL FAQ
Will My CRM Be Used in the Targeting Process?
We target user-lists of over 100 million Americans and will include users not in your CRM.
How Do You Collect Users?
Users are double-opted into the database that we use. You are reaching out to target audiences who have provided prior consent to receiving emails!