With people spending an average of 3+ hours on social media per day, you can leverage these platforms to deliver highly-targeted campaigns based on a wealth of behavioral and demographic data. We can provide you with the ability to scale your paid social strategy like never before.
Why Have Us Run Your Paid Social Campaigns?
Social media grants anyone the opportunity to market themselves, so why let us do it for you? JCI’s paid social goes beyond saving you time. Our team has standard-setting certifications in most platforms and have delivered ads across 100 different industries.
We Design Your Roadmap and then Execute Your Campaign!
Our paid social experts possess intimate knowledge of each platform’s capabilities. We will choose the exact ones that best align with your advertising goals. We only leverage leading platforms where user engagement is the highest.
Social Advertising Targeting Capabilities
Demographic & Interests - Reach specific groups of people based on demographic data or online behavior.
Behavioral - Match targeting based on how your audience actually uses social platforms.
Custom Audiences - Create narrowly targeted audiences based on the most minute of details.
Lookalike Audiences - Reach new users similar to existing customers.
Matched Audiences - Target specific prospects across social platforms.
Lead Generation - Deliver ads to target audiences directly.
PAID SOCIAL FAQ
What Are the Best Platforms to Run My Paid Social Campaign?
We recommend using some or all of the largest four: Facebook, Instagram, Twitter, and LinkedIn. Some may be better fits than others, depending on your business goals. Our experts will choose the ones that are most likely to drive conversions for you.
What Do I Need to Launch a Campaign with JCI?
We will need access to your existing business accounts on all social platforms where we’ll be delivering ads. If you do not have these accounts already made, we will create them for you.
How Do I Measure Campaign Performance?
Key metrics differ from business to business, based on specific goals. Each of them will be available in a Live Report that we provide on a regular basis.
What Type of Ad Creatives Do You Use?
Depending on the platform, these creative assets may include a variety of static images, image carousels, video, GIFs, and more.