A Tangible Way to Showcase Your Brand
Printing and mailing services allow you to demonstrate your brand’s unique value to target audiences in a tangible way. If someone is holding your brochure in their hands, it will be hard not to recall your business later.
Digital marketing tactics were once thought as the “beyond” to traditional printing and mailing. In today’s marketing environment, this has become the reverse.
Now, extending a digital campaign with printing and mailing is the new “beyond”. I believe that traditional and virtual marketing campaigns can complement one another, and if I they can help support your business goals, I will recommend a strategy that seamlessly integrates both.
Creative Printing and Mailing Strategy and Implementation
I will work directly with your creative team to guide them in designing and executing projects for your physical printing and mailing materials. Some popular products that I assist with include:
Business Cards
Business cards are among the most popular printed business materials. With a sleek, well-designed card on-hand, you can make an excellent first impression that will last.
Branded Brochures
Brochures showcase your products or services unique value and features. Combining branding, content, and visuals, you can create a reader experience that both interests and excites others about your business.
Promotional Materials
Flyers, coupons, mail inserts - any kind of promotional material you need for your business, I will work with your team to make it happen. Providing your target audience with physical coupons and other promotional materials is especially great for driving foot traffic to your business’s physical location.
Product Manuals and One-Sheets
Branded, well-designed, and well-written product manuals and one-sheets are effective tools for educating your customers. Highlight unique product features, provide user instructions and insights, and give your buyers increased confidence that they will be able to maximize the usefulness of their recent purchase.
Branding Materials
Use printed materials to better brand your business and showcase its unique value to your customers. Some branding materials you may want to consider include:
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Store signage
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Window graphics
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Restaurant menus
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Educational materials
Creative Design and Implementation Services
If you do not possess the ability in-house to design, print, and mail your own marketing materials, I will assist you with these steps. I work with an extensive network of vetted designers and will coordinate with them to ensure that you receive high-quality traditional marketing materials that are faithful to your brand and resonate with your target customer.
How Can I Track Conversions from Printed Materials?
In digital marketing, conversions are when a target audience member performs an intended action as the result of your campaign. With physical materials, it is a bit more difficult to quantify, but not impossible!
I recommend placing QR codes onto your printed materials. You can track visits to landing pages from QR code scans as a conversion.
Can I Convert My Printed Materials to Digital?
Absolutely. Most printed materials can be converted to PDF or image files and hosted on your digital platforms as needed.