Run a Single Video Ad Across Multiple Platforms
Today’s sheer volume of video advertising options can feel overwhelming. Which platforms are the best destinations for your ads? Our programmatic video team has done the heavy lifting to eliminate guesswork and ensure your videos are running on quality inventory.
We take a platform-agnostic approach, meaning we will use multiple platforms at once to drive the KPIs you care about. We’re not about trying to drive square pegs into round holes. Each of our expert analysts knows what each platform requires to drive optimal performance.
Platforms We Use
Each campaign is delivered across a whitelist of more than 13,000 domains that our team has manually vetted for quality assurance. The three primary types of platforms that we use to deliver your ads are:
Also known as the second largest search engine in the world, YouTube will only charge you when a user has viewed your ad for 30 seconds or more. In return, this drives more value and provides highly accurate engagement insights.
Pre-roll advertising delivers to hundreds of sites and can be as highly targeted as the ads you are running in a programmatic display campaign.
One of the fastest-growing digital advertising platforms in the world, over-the-top (OTT) TV has become an outstanding catalyst for campaign performance. With targeting capabilities evolving, you’ll have more opportunities to reach viewers on the biggest screens in the house!
Programmatic Video Targeting Capabilities
Site Retargeting - Target those who’ve already visited your site.
Purchase Receipt - Deliver ads to those who have provided emails for purchase confirmations online.
Email Retargeting - Target those who’ve submitted emails to newsletter signups.
Geo-Fencing - Reach qualified leads in specific geographic areas.
Search Behavior - Deliver campaigns to those who are searching for similar keywords online.
Demographic - Serve ads to users with specific demographic traits and interests.
PROGRAMMATIC VIDEO FAQ
Can I Target a Single Platform?
Yes, but we do not recommend it. Using a multi-platform approach is the best way to collect the most holistic data possible and maximize true reach.
Why is OTT Offered as a Separate Service?
Because OTT is such a fast-moving product and highly in demand, we offer a different set of pricing options specifically for OTT campaigns.