Run a Single Video Ad Across Multiple Platforms
Today’s sheer volume of video advertising options can feel overwhelming. Which platforms are the best destinations for your ads? I have already done the heavy lifting to eliminate any guesswork and will help you construct a strategy where your videos are only running on quality inventory.
I believe in a platform-agnostic approach, meaning the use of multiple platforms at once to drive the KPIs you care about.
I’m not about trying to drive square pegs into round holes. Instead, I believe in meeting each platform’s individual requirements to drive optimal performance.
Platforms for Programmatic Video
When discussing programmatic video, there are two primary channels that you should emphasize: YouTube and OTT. As your CMO, I will assist you in developing a strategy that is reverse-engineered to drive audiences toward your desired points of conversion to maximize your return on ad spend (ROAS) potential.
If your team doesn’t possess the means to implement a programmatic video strategy in-house, I will assist you with doing so. I will leverage my extensive digital experience to deliver your ads to the highest-quality inventory possible for your campaign.
Also known as the second largest search engine in the world, YouTube will only charge you when a user has viewed your ad for 30 seconds or more. In return, this drives more value and provides highly accurate engagement insights.
One of the fastest-growing digital advertising platforms in the world, over-the-top (OTT) TV has become an outstanding catalyst for campaign performance. With targeting capabilities evolving, you’ll have more opportunities to reach viewers on the biggest screens in the house!
Programmatic Video Targeting Capabilities
Site Retargeting - Target those who’ve already visited your site.
Purchase Receipt - Deliver ads to those who have provided emails for purchase confirmations online.
Email Retargeting - Target those who’ve submitted emails to newsletter signups.
Geo-Fencing - Reach qualified leads in specific geographic areas.
Search Behavior - Deliver campaigns to those who are searching for similar keywords online.
Demographic - Serve ads to users with specific demographic traits and interests.
PROGRAMMATIC VIDEO FAQ
Can I Target a Single Platform?
Yes, but I do not recommend it. Using a multi-platform approach is the best way to collect the most holistic data possible and maximize true reach.
Why is OTT Also Mentioned Separately?
Because OTT is such a fast-moving product and highly in demand, the pricing can differ drastically from other forms of programmatic video.